Roots - SYOU Campaign
Men and women are like blank canvases where life paints new horizons and ideals, canvases painted with sadness and joy; motivated by their ambitions and desires.
Each canvas is different, but all of them have something in common: its roots, roots that tie them down to earth.
SYOU´s campaign is based on the analogy of roots. It is composed of five Colombians with different colored skins and backgrounds. They have been painted white like the blank canvases that represent their lives, but their legs have been left untouched. Just like trees are rooted at their base, their legs symbolize their same roots.